The Roots Difference

We don't just make wigs; we craft second skins. Our proprietary cap construction and sourcing process sets a new standard in the industry.

Close up of hair texture

Virgin European Hair

We exclusively source ethically gathered Virgin European hair. The cuticle remains intact and aligned, ensuring the hair moves, shines, and ages just like biological hair.

The Cloud Cap™

Our patented cap design uses a bamboo-infused mesh that is antibacterial, cooling, and lighter than air. Designed specifically for sensitive scalps undergoing chemotherapy.

Multi-Directional Skin Top

Part it anywhere. Our hand-tied skin tops simulate natural hair growth patterns, allowing you to change your part line and style with heat tools freely.

Anatomy of a Roots Wig

Lace Front

Swiss lace that melts into the skin for an undetectable hairline.

Silicone Grips

Strategic silicone tabs at the ear and nape for security without glue.

Hand-Tied Back

100% hand-tied stretch section allows for natural movement and ponytails.