Ethical Sourcing
A commitment to transparency, respect, and community from root to tip.
Our Philosophy: Conscious Beauty
At Roots, we believe true beauty cannot exist without integrity. That's why our entire business is built around a transparent and ethical sourcing model. We are dedicated to ensuring that every strand of hair is obtained with consent, respect, and fair compensation.
Our process is a partnership, not a transaction. We work directly with communities and individuals, creating a supply chain that empowers women and supports local economies. We reject the exploitative practices common in the hair industry and are proud to set a higher standard.
Our Sourcing Standards
Informed Consent & Fair Trade
Every donor provides full, informed consent without coercion. We pay above-market rates, ensuring fair compensation for the valuable gift of their hair.
100% Virgin Hair
We only accept "temple hair" or single-donor ponytails that have never been chemically treated, ensuring the highest quality and cuticle alignment.
Full Traceability
Each batch of hair is fully traceable to its origin. We provide our partners with documentation on the source region and our community impact.
More Than a Wig, It's a Promise.
When you choose Roots, you're not just buying a wig. You're supporting an ethical ecosystem that respects every individual in the supply chain. You're investing in quality, integrity, and a more beautiful world.